09.00- 09.50 | Guest Registration. Welcome Coffee
09.40 - 10.05 | Opening Pannel
WELCOME MESSAGES
Welcome by president of SHARE Architects
Mr. Florin Mindirigiu
Honorary guest
ENG. ANAS MOHAMMED SALEH SERAFI
President, Saudi Umran Society - Jeddah
HIS EXCELLENCY MR. MOHAMMED YOUSSEF NAGHI
President, Jeddah Chamber of Commerce
ENG. MUAMMAR SAJDI ALATAWI
Chairman of Urban Development Council
10.05 - 12.25 | SESSION l - Advanced Architecture Facades
Introduction by moderator
Prof. Yasser Balila - Faculty of Architecture and Planning, King Abdulaziz University
“Abu Bakr Al-Seddiq Grand Mosque“
ZUHAIR H. FAYEZ
”Main Stage - Material and Scale”
PABLO ZAMORANO MOSNAIM
Senior Associate and Head of Geometry and Computational Design, Heatherwick studio, United Kingdom
The selected project (Xian CCBD) exemplify how we design with materiality in mind to enhance Human Scale from large to small scale. The audience will get an overview of how the studio engage with Human Centred Design Values and applies them through space, form and materiality. The main subject of interest is Human Scale and Materiality. The innovative approaches incorporates advanced manufacturing, traditional craft and digital tools working together.
“Urban Alchemy: Engineering Cities That Breathe, Thrive, and Inspire.“
DR.ADEL ZAHRANI
Executive Urban Enterprise Visionary and Architect of Scalable Livability Frameworks
Cities and architecture are a Catholic marriage—a permanent, inseparable union that demands depth of thought, precision of design, and a leadership mindset capable of seeing the unseen. Cities thrive only when they are understood as living systems, not as fragmented real-estate projects. Their vitality is unlocked through a rigorous DNA of livable urbanism, where form, behavior, infrastructure, and culture are orchestrated with intent. Urban excellence is not accidental; it is engineered through a disciplined continuum of vision, execution, and decisive leadership, where design becomes a strategic instrument shaping societal outcomes. Placemaking rises to the level of critical infrastructure, determining economic performance, social cohesion, and the emotional pulse of daily life. Interventions like Jeddah Colorwalk prove that when the city is treated as a behavioral laboratory, even the smallest, most precise moves can shift culture and recalibrate public life. The future belongs to cities conceived as engines of national prosperity—urban systems designed to generate value, attract talent, ignite creativity, and secure long-term competitiveness.
"Distilling the Essence: Architectural Identities in Saudi Arabia"
DR.AMR ATTIA
Chief Executive, PUD Consultants
The Saudi government launched a nationwide study of its 13 regions with the objective of capturing the regions’ identities and local characters and distilling an architectural DNA to inform its future architectural, urban planning and public realm design guidelines.
This presentation focuses on the region of Najran, the recording and analysis of the local build environment, how our ancestors understood place-making instinctively and responded to their surrounding environment brilliantly. The presentation discusses the thought process that went into dissecting Najranean culture and heritage to understand the authentic agrarian adobe architecture settlements and community.
EUPHORIA
FILIPPO LODI
Director, UNSTUDIO, Netherlands
Design for joy. Build for people. Think beyond sustainability. EUPHORIA is a journey from today to tomorrow through experiences that energize us — at every scale. What if everyday spaces could lift our energy? EUPHORIA explores how experience design, data and regenerative thinking can shape joyful, people-first places—from streets to stations, products to precincts. We’ll share stories and questions from UNS that challenge how we design, measure and build for collective wellbeing.
''Productive City: Architecture for Integrated, Future-Ready Urban Districts''
FILIPO lNNOCENTI
Director, Zaha Hadid Architects, United Kingdom
This lecture explores how cities can evolve into cosmopolitan, walkable, and truly self-sufficient districts by reintegrating productivity into urban life. Advances in clean manufacturing, automation, and circular systems mean that production is no longer an incompatible neighbour — it can now coexist with housing, culture, education, and innovation. Using a selection of ZHA projects, the presentation will show how new industrial models can anchor vibrant districts: hybrid buildings that combine R&D, fabrication, mobility hubs, and public space; flexible “plug-and-play” productive typologies; and parametric, systems-based masterplans that support resilience and economic diversification. With global references—from China to the Gulf—the aim is to understand what works and what’s missing, particularly the crucial link between production and self-sufficiency. A proposal to reflect on the design of the next generation of self sufficient cities: cleaner, smarter, and more integrated, where innovation becomes part of everyday urban life.
Open Dialogue with the Speakers
12.25 - 13.00 Coffee Break
OFFICIAL OPENING
HIS EXCELLENCY MR. SALEH BIN ALI AL-TURKI
Mayor, Jeddah Governorate
SHARE OPERA OMNIA AWARD – Lifetime Achievement Recognition
Laureat: ZUHAIR H. FAYEZ
13.30 - 15.00 | SESSION lI - Large-Scale Architectural Projects
Introduction by moderator
Dr. Anwar Basunbul - Head of Architectural Engineering Department, University of Business and Technology (UBT)
"Shaping Contemporary Narratives Through Context Sensibility"
BESIAN MEHMETI
Founder BMA, North Macedonia
In recent years, our practice has focused on reinterpreting contemporary architecture through context, landscape, and cultural sensibilities. This journey has extended into the Middle East where we have been developing concepts for public, institutional, and mixed-use programs. From competition proposal visions for Muscat’s municipal future, to innovation-driven proposals in the gulf, our work aims to harmonize local heritage with forward-looking urban strategies. These projects have allowed us not only to explore new architectural languages shaped by climate, topography, and materiality, but also to build meaningful collaborations within the region’s rapidly evolving architectural scene.
”Mad Works”
ANDREA D’ANTRASSI
Associate Partner, MAD Architects, Italy/China
The presentation will explore a selection of projects that exemplify the core theme, revealing how initial ideas, emerging challenges, and research directions materialize into tangible architectural results. Attendees will gain insight into the design journey behind these works, discovering the methods, decisions, and practical processes that shaped their evolution from concept to completion. The lecture will emphasize what sets these projects apart—the clarity of their vision, the relevance of their strategic choices, and the strength of their overall architectural direction.
”Memory and Meaning in Contemporary Architecture in the Gulf”
SUMAYA DABBAGH
Principal, Dabbagh Architectsm, United Arab Emirates
This presentation explores how memory and meaning can act as powerful design drivers in shaping contemporary architecture across the Gulf region. Through a series of projects grounded in ritual, place, and the material traces of history, the lecture will demonstrate how cultural memory can be translated into built form without resorting to pastiche. Participants will gain practical insights into integrating context, identity, and collective memory into design processes, discovering how these elements can become intentional frameworks rather than decorative references. The session will highlight methodologies that transform memory into spatial strategies and material expression, offering architects new pathways for creating work that is both culturally resonant and relevant to the present.
”How an ambitious and generous architecture can generate value”
MANUELLE GAUTRAND
Architect Founding Partner, Manuelle Gautrand Architecture, France
This conference will unveil Manuelle Gautrand Architecture’s most recent projects, illustrating the studio’s distinctive approach, where scientific analysis meets contextual sensitivity, beauty, and narrative intent. Rejecting standardized global solutions, each project emerges from the cultural, geographic, and material identity of its site, resulting in architecture that is environmentally precise, locally rooted, and emotionally resonant.
The presentation will highlight how the studio combines rigorous environmental strategies with a sensory and craftsmanship-driven use of materials, turning buildings into places that tell stories and invite visitors on a journey. Key case studies—including the Parramatta Library in Australia, the transformation of the Lille Museum of Modern Art in France, and several hospitality projects in Albania—demonstrate how architecture can redefine a city, multiply a cultural institution’s impact, and create memorable experiences that shape a nation’s image.
Open Dialogue with the Speakers
15.00 - 16.00 Lunch
16.00 - 18.30 | SESSION lV - Large-Scale Architectural Projects
Introduction by moderator
Dr. Ayad Khalid Almaimani - Faculty of Architecture and Planning at King Abdulaziz University
”Discourse Between Heritage & Contemporary Architecture in Riyadh”
SAMI AL SABBAGH
Partner, Dar Al Omran - Rasem Badra, Lebanon
The presentation will explore how a selection of landmark projects in Riyadh exemplify the interplay between heritage and contemporary design, illustrating how DAO reinterprets Najdi identity within modern architectural and urban solutions. The presentation will offer practical insights into transforming cultural values, site conditions, and climate considerations into actionable design frameworks that inform decisions from concept through construction. Key themes include contemporary massing rooted in tradition, climate-responsive strategies, human-centered urbanism, adaptive reuse, and the integration of local materials and design elements—together contributing to the emergence of a distinctly modern Saudi architectural language.
”DMAA – FROM ICONS TO INTERVENTIONS”
MARTIN JOSST
Partner & Director, Delugan Meissl Associated Architects, Austria
This presentation will explore pivotal projects that mark key turning points in DMAA’s architectural development, revealing how the firm’s longstanding design principles have evolved into current approaches centered on reuse and sustainability. Attendees will discover how DMAA adapts its methodologies to diverse contexts, reactivates architectural value through precise interventions, and implements practical strategies to transition toward more sustainable project frameworks. Core themes include material reuse, circular design principles, low-impact construction methods, and innovative techniques that enhance environmental performance without compromising DMAA’s distinctive spatial ambitions.
”Notion to Asset: The Architect’s Extended Role”
AL. MOTASEM ATTIYAH
CEO and Co-Founder, CLEAR Engineering Consultants, Saudi Arabia
This presentation examines how the architect’s role is expanding beyond the creation of form and ideas toward shaping assets that carry measurable value. Architecture today must integrate design excellence with an understanding of development, economics, real estate, and long-term performance. It’s no longer just about what a building looks like, but how it functions, what it enables, and the kinds of places and communities it helps to create.
By merging architecture, urbanism, and mobility, the architect becomes a driver of placemaking—addressing livability, density, walkability, and the integration of transit as essential components of contemporary cities. Riyadh, in particular, presents a context where design must support both cultural identity and infrastructural transformation.
Using the award-winning Sameem Project—Riyadh’s first Transit-Oriented Development—as a case study, the presentation will show how multidisciplinary thinking can transform a design concept into a resilient and economically impactful urban anchor. Sameem illustrates how understanding movement, land value, spatial logic, and construction processes elevates architecture from a vision into a strategic asset that shapes its environment.
”Designing the iconic”
VIGGO HAREMST
Partner & Design Director, Middle East & APAC Henning Larsen, Denmark
This presentation showcases how a holistic approach is essential to contemporary architectural practice, using Henning Larsen’s design methodology and selected case studies to illustrate ideas in action. It reveals how the studio integrates resilience, innovation, and collaboration into every phase of design—transforming conceptual narratives into built environments that are both meaningful and future-ready. Attendees will gain insight into the thinking processes that shape Henning Larsen’s work, discovering how design thinking, cross-disciplinary cooperation, and visionary concepts come together to create architecture that responds intelligently to social, environmental, and urban challenges.
Final Conclusions and Discussion Session
Chairman of the Conference
DR. WASSIM NAGHI
Ambassador of SHARE Architects for the Middle East and North Africa
Dean Lebanese University, Faculty of Fine Arts and Architecture.
Former President of the Union of Mediterranean Architects (UMAR)
CEREMONY